Hatter Help

In June 2021, college student-athletes were granted the right to profit using their Name, Image, and Likeness (NIL). Student-athletes can now partner with businesses and corporations to earn revenue using their NIL.

• Student-athletes must adhere to their individual university’s NIL policies and procedures and state NIL laws.
• Student-athletes may not receive NIL compensation as a recruiting inducement to attend a university.
• Student-athletes may not receive compensation for athletic performance (pay for play) or for work not performed.

• Student-athletes must report an NIL agreement to his/her university immediately through ARMS (Stetson University’s Athletics Compliance software program).
• Student-athletes may obtain representation by an agent or attorney for NIL opportunities only.

• Social Media Influencer, Product Endorser, Business Endorser
• Public appearances, meet and greets, speaking engagements
• Autograph opportunities
• Youth camps and clinics
• Community and charity projects/events

Here are a few examples. We look forward to getting creative with you on future NIL opportunities.

• Hire an athlete for the use of their NIL to endorse and/or market your business
• Endorse your business on social media
• In-Kind Deals
• Autograph sessions
• Appearances

• Any deal that serves as a “pay-for-play” scenario
• Any deal that serves as compensation for athletic performance
• Any deal that serves as a recruitment inducement to attend a university

Individuals interested in giving a larger than listed contribution can do so through the “Make a One Time Donation” button or by contacting Dr. Matt Wilson at matt@hatterscollectivegroup.com to further discuss. These contributions can still be designated for specific sports and activation programs.

No, The Hatters Collective Group is not affiliated with the University in any way. The Collective is a third-party entity created with the primary mission of assisting Stetson student-athletes with their NIL opportunities.

We highly recommend you speak with your personal accountant regarding your Hatters Collective contribution. The Hatters Collective Group is a for-profit organization. 

Between 85-90% of Hatters Collective Group (HCG) website contributions will go directly to student-athletes. In order to continue service and support for its student-athletes, The Hatters Collective Group has to cover various expenses related to legal, accounting, marketing, content creation, fan-player events, IT, and other routine costs associated with a web-based collective. The Collective Champions Board will review the collective’s finances on a regular basis to ensure funds are dispersed and spent in ways most beneficial to student-athletes.

The Hatters Collective Group utilizes the Basepath platform to execute and monitor NIL transactions. Once a contract’s criteria is fully executed, the athlete is paid and the contract is completed. The Basepath platform provides another layer of NIL compliance for Stetson Athletics to ensure the right deals are being created and executed. 

The Hatters Collective Group assists with student-athlete NIL opportunity activations including some of the following: social media endorsements, autograph sessions, Live video chats, special appearances, charity events, camps and clinics. 

Yes, when making your contribution the opportunity to select a sport or sports to support is provided through a dropdown menu. 

Email us at matt@hatterscollectivegroup.com and we can assist you.